All Digital Transformation

How To Set Digital Transformation Goals that Yield Results

date:  Jul 16 2024
reading time: 10min
Author

Bisera Stankovska

In the age of disruption, digital transformation has become a war cry for businesses seeking to thrive. Global spending on digital transformation technologies will reach a staggering $3.9 trillion, highlighting the urgency for businesses to embrace the digital revolution. But with so much noise surrounding the topic, many leaders struggle to translate this abstract concept into concrete action. The key lies in setting the right digital transformation goals.

Here’s the truth bomb: generic aspirations like improve efficiency or boost customer experience are a surefire path to disappointment. 70% of digital transformations fail to deliver on their promises. Why? Vague ambitions lack direction and make measuring progress an impossible feat. We’ll show you how to set digital transformation goals and be among the 30% that succeed. 

Table of Contents

SMART Digital Transformation Goals

A SMART approach takes your goals from wishful thinking to a success roadmap and helps you tackle digital transformation challenges with ease.. Let’s unpack the SMART framework in the context of digital transformation, providing actionable tips for each element: 

  • Specific: Don’t be a generalist! Clearly define the target area you want to impact. Is it lead generation, website traffic, or internal process efficiency? Here are some prompts to get you started:
    • Which aspect of the customer journey needs improvement (e.g., pre-sales experience, checkout process)?
    • Are there specific internal operations hindering productivity (e.g., inventory management, marketing automation)?
    • Is there a particular technology stack that needs modernization (e.g., CRM system, data analytics platform)?
  • Measurable: Quantify your desired outcome. How much improvement are you aiming for? Don’t just say “increase sales”—define success with a specific metric. Here are some examples depending on your goal:
    • Increase conversion rate by X%
    • Reduce customer churn rate by Y%
    • Achieve Z% growth in online revenue within a specific timeframe
  • Achievable: Be ambitious, but stay grounded in reality. Consider your resources (budget, personnel) and current capabilities. Don’t set goals that are so outlandish they demotivate your team. Here are some strategies for achievability:
    • Break down large goals into smaller, more manageable milestones.
    • Conduct a thorough assessment of your current state to determine a realistic starting point.
    • Involve your team in the goal-setting process to gain buy-in and use their expertise.
  • Relevant: Align your goals with your overall business strategy. Does this transformation initiative contribute to your long-term vision? Don’t chase shiny objects—ensure your goals directly address your core business objectives. Here are some questions to consider:
    • How will achieving this goal improve your competitive advantage?
    • Does it support your long-term vision for customer engagement or market share?
    • Is it in line with your company’s core values and mission statement?
  • Time-Bound: Set a clear deadline for achieving your goal. This creates a sense of urgency and promotes accountability. Don’t leave your goals floating in a nebulous timeframe—establish a concrete finish line. Here are some tips for setting realistic timelines:
    • Consider the complexity of the project and the resources available.
    • Factor in potential dependencies on external vendors or internal stakeholders.
    • Break down the project into phases with smaller deadlines for each stage.

How To Set Digital Transformation Goals: Five Factors to Consider

Before you start setting digital transformation goals, you need to assess how prepared your team is to handle such a large undertaking. Consider the following:

Digital Maturity

How prepared is your company? Is your team experienced and educated enough to adopt new technologies, or what additional training or resources will they need to adjust?

There are several digital transformation models to choose from, and knowing your company’s digital maturity and digital readiness will help you determine which one is right for your business. Understanding your limitations or weaknesses can help you better prepare to overcome them when implementing new tools and technologies.

Technological Requirements

Digital transformation is a broad concept. What it looks like will vary from company to company, depending on the unique goals they need to achieve. However, there are there main technological areas of advancement:

  • Connected technologies (Implementing cloud or IoT software that can make data more accessible or transparent for employees or customers)
  • Autonomous technologies (Introducing artificial intelligence or machine learning to automate tasks and improve productivity)
  • Programmable technologies (Use of application programming interfaces (APIs) to connect apps and break down silos)

Your digital transformation journey might focus on one of these technological areas, or it might cover all three. But understanding what you’re trying to accomplish and the requirements of the technology you’re introducing is crucial for a smooth implementation. To make things even smoother, you could also bring in an external digital transformation consulting company to assist with implementation.

Stakeholder Buy-In

Stakeholder buy-in has to go deeper than just getting senior management to approve your digital transformation budget. If employees impacted by the change don’t understand the importance of switching up the way they do things, it can create resistance and make change harder to hold. 

Get the entire team on board—from finance and IT to marketing and customer-facing employees. Digital transformation is often an organization-wide initiative, so convincing employees from the start that the change will be good for everyone can help you see returns on your investment faster. 

IT Strategic Planning

A strategic plan created by your IT team can make undergoing digital transformation easier—but it needs to go deeper than just setting guidelines and tool rollout dates. Here are things you need to include in your IT strategic plan:

  • Establish your “why.” Make the intentions behind this transformation journey clear. What problems are you looking to solve or what goals do you want to achieve? It should be easy for your team to understand, regardless of their role or position within the company. 
  • Have a prioritization plan. Know what the most important components of your transformation are. Who needs to be trained first? What initiatives will have the biggest impact? Prioritize your plan to complete the journey in small yet strategic steps. 
  • Work feedback loops into the process. As you start to implement your plan, you’ll want to get feedback and insights from your team on how well the new technology is working. Work feedback loops into the process to ensure everyone is on the same page as you go. 

Impact on Different Departments

Digital transformation typically impacts all departments of an organization, but some will face greater changes and digital transformation challenges than others. If you’re treating all departments equally, some teams might be getting too much attention while others are getting too little. 

It’s important to understand how different departments will be impacted so you can create personalized implementation plans for each. Creating a unique approach to the digital transformation project will give everyone access to the information they need most, without wasting their time or creating confusion by introducing them to processes or concepts they don’t need. Ultimately, this will help accelerate digital transformation.

How To Set Digital Transformation Goals: Key Takeaways

Like it or not, the practice of digital transformation is here to stay and the sooner you get on board, the better. But, simply throwing money at technology is not enough. Your digital transformation efforts should be rooted in delivering value to customers in every sense and guided by goals. Now that you know how to set objectives, it’s time to start transforming your business. 

Ready to put those digital transformation goals into action?

Contact SnapStack.

GET IN TOUCH

Read more on our blog

Discover similar posts

The shift towards skills-based hiring: A new era of talent acquisition

In today’s fast-evolving job market, there’s a growing trend towards skills-based hiring, which places a stronger focus on a candidate’s practical abilities rather than traditional qualifications like degrees or titles. This shift is fundamentally changing how companies approach recruitment, resulting in more dynamic and diverse workforces.

Organizations are increasingly recognizing that skills-based hiring can lead to better job performance, role fit, and inclusivity, which is driving widespread adoption of this model.

What is skills-based hiring?

Skills-based hiring is a recruitment strategy where employers focus on a candidate’s specific skills and competencies rather than their formal education or past job titles. For instance, companies may prioritize technical skills, such as proficiency in certain programming languages or software, or soft skills like communication and problem-solving, over traditional criteria like a four-year degree. As noted by SHL, this approach allows companies to uncover hidden talent and focus on candidates’ potential, helping organizations foster diversity, equity, and inclusion.

Why skills-based hiring is gaining popularity

  1. Access to a wider talent pool
    Traditional hiring methods often exclude individuals who may not have formal degrees but possess valuable skills. By adopting skills-based hiring, companies can tap into non-traditional talent pools, including self-taught professionals and those from different socio-economic backgrounds. As Workable reports, nearly 45% of companies in 2024 are expected to drop degree requirements for many roles.
  2. Improved role fit and performance
    Skills-based hiring often leads to a better match between the candidate and the job. Focusing on specific, measurable skills means that employees are more likely to succeed in their roles from day one. According to BCG, hiring based on skills is five times more likely to predict job performance than hiring based solely on degrees. By assessing candidates based on real-world competencies, employers can ensure a higher level of job readiness and productivity.
  3. Fostering lifelong learning and agility
    As companies face rapid technological changes, employees need to continuously upskill to remain relevant. A skills-based approach promotes a culture of lifelong learning, encouraging employees to focus on acquiring new competencies rather than relying on outdated credentials. This mindset aligns with the needs of industries such as IT and digital marketing, where practical skills and staying current with trends are crucial .
  4. Reducing bias and increasing diversity
    Traditional hiring processes can unintentionally reinforce biases related to education or socio-economic background. By shifting the focus to skills, companies can reduce these biases, offering more opportunities to underrepresented groups. According to SHL, a skills-based model promotes inclusivity by leveling the playing field, making it easier for companies to create a diverse workforce.

The challenges of implementing skills-based hiring

While the benefits of this approach are clear, there are several challenges that companies must navigate when adopting skills-based hiring practices.

  1. Defining clear skills criteria
    One of the main challenges is defining the precise skills required for each role. Companies must shift from focusing on traditional job descriptions to crafting skills-based profiles that clearly outline the necessary competencies.
  2. Effective skills assessment
    Assessing a candidate’s skills is often more complex than verifying their educational background. Companies must rely on practical assessments, such as tests or simulations, to evaluate real-world capabilities. For example, Boeing created an apprenticeship program for cybersecurity roles that doesn’t require a degree but emphasizes hands-on learning and skill development (
    McKinsey & Company) (BCG Global).
  3. Cultural change within organizations
    Shifting from a qualifications-based hiring approach to one focused on skills may require a significant cultural change. Long-standing hiring practices can be difficult to overhaul, and companies must invest in training hiring managers and redesigning recruitment processes to fully embrace skills-based assessments.

How companies can make the shift

  1. Invest in skills assessment tools
    Organizations need reliable tools to accurately assess candidates’ skills. Platforms offering practical evaluations, coding challenges, or case studies can help measure relevant abilities in a fair and transparent manner. As SHL highlights, using data-driven assessments allows companies to objectively evaluate competencies, improving hiring outcomes.
  2. Promote upskilling and internal mobility
    Fostering a culture of continuous learning is essential for the future workforce. Companies that encourage employees to reskill and grow within the organization can fill talent gaps internally. BCG notes that employees hired through skills-based hiring often experience longer tenures and are promoted at rates similar to those hired based on degrees.

How do we see it?

The shift toward skills-based hiring is more than just a trend; it represents a fundamental change in how organizations view talent acquisition. As businesses prioritize practical skills and competencies over traditional qualifications, they can build more dynamic, diverse, and high-performing teams. While there are challenges, including defining clear skills criteria and developing effective assessments, the long-term benefits of this approach make it a valuable strategy for future-proofing the workforce.

This approach is not only more inclusive and adaptable but also positions companies to better meet the demands of a rapidly changing job market. As SHL, BCG, McKinsey&Company and other industry leaders have demonstrated, skills-based hiring is key to unlocking hidden talent and ensuring long-term organizational success (McKinsey & Company).

Read More

20 reasons why leasing IT resources with SnapStack is a smart move for your business

In today’s competitive landscape, the increasing global demand for technology experts has made recruiting the right talent more challenging than ever. Finding skilled professionals that fit a company’s unique needs often feels like an uphill battle. So, how can businesses manage these challenges without suffering losses or delays?

One effective solution is outsourcing and leasing IT resources. Here are 20 reasons why this approach could be the key to long-term success.

1. STAY FOCUSED ON CORE BUSINESS FUNCTIONS

By leasing IT resources, you can concentrate on your core business functions. Let a specialized outsourcing team handle the technical aspects, giving you the bandwidth to recruit and manage business-critical talent.

2. ACCESS SPECIALIZED EXPERTISE WHEN NEEDED

Leasing allows you to tap into specialized developers only when you need them. This is ideal for projects that require niche skills without long-term employment commitments.

3. LEVERAGE A VAST NETWORK OF IT PROFESSIONALS

Our network boasts over 5,000 IT professionals with proven expertise in various technologies and industries. This ensures we can match you with the right resources efficiently.

4. BENEFIT FROM PRE-VETTED AND TESTED TALENT

All our experts go through rigorous selection processes, including interviews by recruiters. Most of our resources are tried and tested, having already demonstrated their skills in action.

5. GET QUICK ACCESS TO TOP IT EXPERTS

We offer rapid access to a diverse pool of highly skilled IT experts who have been tested through long-term international engagements across multiple industries.

6. ACHIEVE COST EFFICIENCY WITH ECONOMIES OF SCALE

Outsourcing allows you to share resources across different projects, improving economies of scale. You can lease part-time resources, ensuring you only pay for what you use, and reduce costs.

7. EASILY SCALE YOUR IT CAPACITY UP OR DOWN

Need to scale your team up or down in a couple of weeks? Leasing IT resources gives you the flexibility to adjust capacity quickly, meeting project demands without delays.

8. PAY ONLY FOR WORK DELIVERED

No need to worry about paying for sick days, vacations, or training. With leased IT resources, you only pay for the work completed, without the burden of long-term investments or legal obligations.

9. GET THE BEST TALENT AT COMPETITIVE RATES

By hiring globally, we can assemble physical or virtual teams that bring world-class expertise at competitive rates. This ensures you get top-notch performance within your budget.

10. SIMPLIFY IT AND VENDOR MANAGEMENT

Leasing with us removes the complexities of IT resource management. We take on the responsibility, reducing the burden on your HR and vendor management teams while minimizing the risk of project failure.

11. ENJOY FLEXIBLE AND CONVENIENT PAYMENT TERMS

We invoice at the end of each month with a 1-month payment term, giving you ample time to review and approve the work before making payments.

12. ELIMINATE THE RISK OF MISMATCHED HIRES

Hiring the wrong employee can be costly. By leasing IT resources, you’re contractually guaranteed the right mix of skills, eliminating the risk of mismatched hires.

13. ENSURE BUSINESS CONTINUITY FOR INVESTOR-DEPENDENT COMPANIES

If your business relies on investor milestones, we provide the IT resources needed to meet those critical deliverables and keep your stakeholders happy.

14. OPTION TO RETAIN LEASED TALENT FOR LONGER TERMS

Many of our clients choose to extend leases or even hire leased IT resources full-time, offering flexibility for longer-term projects or internal integration.

15. ENHANCE EFFICIENCY FOR PUBLICLY TRADED COMPANIES

For companies focused on efficiency ratios, leasing IT capacity is an excellent way to maintain performance without the long-term financial commitment of hiring permanent staff.

16. SAVE COSTS BY LEASING PART-TIME IT RESOURCES

Similar to point 6, leasing part-time IT resources across projects allows for even greater cost savings, optimizing your budget and maximizing output.

17. FLEXIBLE SUPPORT OPTIONS TAILORED TO YOUR NEEDS

We offer two support options: pre-paid capacity that adjusts to demand or an outsourced managed service for a fixed monthly fee, ensuring you have ongoing IT support when you need it.

18. BOOST PRODUCTIVITY WITH PROJECT VARIETY

Changing environments or projects can enhance productivity for IT professionals. Leasing allows them to move between projects, keeping their skills sharp and motivation high.

19. ACCESS EXPERT PROJECT MANAGEMENT AND CONSULTING

Need leadership to drive your project forward? We can supply experienced Project Managers, Scrum Masters, or specialized solution consultants to guide your team to success.

20. WORK WITH A TEAM PASSIONATE ABOUT TECHNOLOGY

At the core of our business is a passion for technology and project management. We love what we do, and it shows in the high-quality service we deliver.

Ready to take your business to the next level?

It’s time to outsource and lease IT resources. Contact us today to improve efficiency, reduce costs, and meet your goals with expert help.

Read More

Streamline your recruitment efforts with RPO: The key to efficiency and cost-effectiveness

Are you struggling to manage your recruitment processes effectively? If so, Recruitment Process Outsourcing (RPO) could be the solution you need. RPO is a preferred method for many companies due to its numerous advantages in optimizing recruitment and enhancing efficiency. This approach not only helps in acquiring new employees but also offers a comprehensive understanding of your company's operations and builds strong relationships with hiring managers.

What is Recruitment Process Outsourcing (RPO)?

Recruitment Process Outsourcing (RPO) is a strategic partnership where an external provider manages part or all of the recruitment process for a company. Unlike traditional recruitment, RPO involves a deeper integration with the company's teams, leading to a more efficient and streamlined process. Here’s why RPO stands out:

Direct access and quick feedback

In a traditional recruitment setup, recruiters often face communication discrepancies and delays when dealing with multiple hiring managers. They might be dismissed with vague responses like "I don't have time now," which hampers their efficiency. With RPO, you'll have direct access to hiring teams and can address their needs promptly. This leads to:

  • Reduced delays in candidate evaluation.
  • Quick and precise feedback on potential hires.
  • Efficient recruitment process with fewer obstacles.

Added value and efficiency

One of the main advantages of RPO is the added value it provides. RPO recruiters work closely with hiring managers to understand their specific needs and requirements. This results in:

  • Reduced time-to-fill vacant positions.
  • Increased efficiency in candidate selection.
  • Improved accuracy in hiring decisions.

Financial benefits

From a financial perspective, RPO can be more cost-effective compared to traditional recruitment methods. The cost benefits include:

  • Reduced recruitment costs due to streamlined processes.
  • Lower time-to-hire, which saves money.
  • Cost comparison data in our presentation (see slide no. 4) illustrates the percentage by which RPO can be cheaper than traditional methods.

Additional benefits of Recruitment Process Outsourcing (RPO)

RPO offers several other benefits that contribute to overall recruitment success:

  • Saves time for your internal team by handling the recruitment process and communication.
  • Eliminates the need for an internal recruiter.
  • Assists in setting up efficient recruitment processes.
  • Trains team leaders to enhance recruitment practices.
  • High motivation from RPO recruiters to make successful placements.
  • Improved candidate experience, as candidates interact with a dedicated representative rather than multiple agencies.
  • Enhanced market impression with a single point of contact for candidates.

Conclusion

If you want to recruit efficiently, reduce costs, and enhance your company's competitive edge in the coming year, consider adopting Recruitment Process Outsourcing (RPO). This strategy not only streamlines the recruitment process but also brings significant financial and operational benefits.

Ready to transform your recruitment process? Explore the advantages of RPO and see how it can elevate your company's efficiency and effectiveness.

Read More

Contact

    Copyrights © 2023 Snapstack

    Scroll to Top