Increased Data Extraction Efficiency by 60%: Ogilvy Case Study - Snapstack

Ongoing software development support including a solution that aids time management and periodic assessment of doctors.

This case study presents an in-depth look at the innovative collaborative project between SnapStack and Ogilvy, a global leader in marketing and advertising. The project’s goal was to consolidate ETL operations to extract data from various sources and seamlessly integrate it into Ogilvy's data warehouse (DWH).

SECTOR:

Media

COUNTRY:

United Kingdom

Challenge

Ogilvy's central challenge was the inefficient utilization of their disparate data sources, which disrupted their ETL (Extraction, Transformation, and Loading) processes. Achieving real-time insights became nearly impossible. The primary goal was to upgrade and consolidate the ETL system, improving data extraction through cutting-edge APIs, while integrating seamlessly with the existing DWH. We also worked on seamless data visualization to allow for actionable insights.

Solution

Equipped with expertise in API-driven ETL processes, we came on board to overhaul Ogilvy's ETL operations. The teams worked meticulously in synchrony, charting requirements, identifying the unique data sources, and designing extraction processes. The crafted solution was a robust, innovative ETL system that consolidated operations and offered an intuitive way to visualize data, fostering improved insights.

Implementation

Collaborative project execution

The implementation process involved close collaboration with Ogilvy's data engineering and analytics teams. Our ETL experts worked to understand the unique data sources, design API-driven extraction processes, and integrate seamlessly with Ogilvy's Data Warehouse. The implementation also included the setup of QlikView for interactive and dynamic data visualization.

Results

After the project's successful implementation, Ogilvy's ETL processes underwent a transformation of sorts. Propelled by innovative APIs, the efficiency of data extraction improved by a remarkable 60%. Streamlined ETL processes now meant boosted speed and accuracy of data transformation. Plus, incorporating QlikView amplified the capabilities of Ogilvy's teams in generating dynamic data visualization, leading to informed decision-making.

Benefits

Innovative approach

The collaborative effort with Ogilvy delivered substantial benefits, positioning the agency for enhanced data-driven decision-making. The modernized ETL processes not only improved operational efficiency but also provided a foundation for real-time insights. QlikView empowered Ogilvy's teams with interactive and visual data representations, fostering a more dynamic and informed approach to analytics.

Test Automation Hub Establishment

Shared DevOps Team Enablement

Backend Development as a Service

Agile Resource Pool Provisioning

Trusted Strategic Partnership

Lessons learned

Our partnership with Ogilvy highlighted the pressing need for innovation in integrating diverse data sources. The project demonstrated how leveraging expertise in API-driven processes, paired with close collaboration, can lead to groundbreaking success in achieving a unified ETL system that improves real-time business insights.

TECHNOLOGIES

What we used in the projects

ADDING VALUE TO OUR PARTNERS

Client testimonial

"Our collaboration with SnapStack has revolutionized our approach to data extraction, transformation, and visualization. The innovative ETL solution and QlikView implementation have empowered our teams with efficient processes and dynamic insights. Their expertise in modernizing data operations aligns with our commitment to data-driven excellence."

Head of Data Analytics at Ogilvy

Is your organization seeking to modernize ETL processes and enhance data visualization for actionable insights?

Connect with us to explore how our expertise in API-driven ETL and QlikView implementation can be tailored to meet your specific needs, providing a seamless and innovative solution for your data operations and analytics.