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Why Isn’t Blockchain Getting The Attention It Deserves?

date:  Apr 30 2024
reading time: 10min
Author

Bisera Stankovska

Wherever you look, you’ll find compelling arguments in favor of blockchain — the revolutionary technology powering digital currencies like Bitcoin and Ethereum. Despite this, blockchain isn’t getting the attention it truly deserves. 

It raises the question: Why isn’t blockchain at the forefront of every business conversation? Let’s explore the reasons.

But first…

Table of Contents

What Is Blockchain?

Blockchain is a decentralized and transparent ledger system that maintains a continually growing list of records, called blocks, securely linked using cryptography. This makes every transaction transparent and resistant to modification. The nature of blockchain could — and most likely will — revolutionize financial transactions and seep into many verticals like supply chain management, healthcare, voting systems, and much more. 

Why Isn’t Blockchain Gaining the Attention It Deserves?

The inherent characteristics of transparency, security, and decentralization make blockchain an enticing prospect for many industries. But the gap between potential and widespread adoption seems to persist, and these are some of the reasons this is happening: 

Lack of Understanding

The general understanding of blockchain is considerably limited. Most people fail to see beyond its association with cryptocurrencies, particularly Bitcoin. While its superb security features have transformed the crypto sector, blockchain is more than just a cryptocurrency enhancer. The overemphasis on its use in this domain overshadows its range of applicability in countless other industries.

As a distributed, decentralized ledger technology, blockchain allows for the implementation of smart contracts and eradicates the need for a central authority. It has a wide range of applications cross-industry. From making financial transactions more secure and transparent to streamlining real estate sales process, tracking energy usage, and even trading renewable energy credits, blockchain has vast potential waiting to be unlocked.

Technical Complexities Associated with Blockchain Implementation

Often a substantial barrier for many, the technical complexities tied to implementing blockchain technology in practice are immense. At the heart of this issue lies the challenge to equip teams with the resources and skills essential for successful adoption. 

Developing and integrating blockchain solutions can be a complex and resource-intensive process. Imagine building a new accounting system but across a decentralized network. Unlike traditional centralized systems, blockchain requires specialized knowledge of cryptography, consensus mechanisms, and smart contract development. 

Every step along the way is loaded with decisions that require a profound understanding of blockchain technology. Those include, for instance:

  • Identifying which aspects of the business can potentially benefit from the application of blockchain
  • Investing in complementary infrastructure
  • Sourcing the right talent
  • Staying updated on the latest developments taking the tech world by storm, such as decentralized finance (DeFi) and non-fungible tokens (NFTs)

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Scalability Bottleneck

Current blockchain implementations often struggle with high transaction volumes. Bitcoin, for instance, can only process up to 7 transactions per second, a far cry from the thousands handled by traditional payment processors like Visa. 

This limits its suitability for large-scale applications. Imagine a global bank managing millions of daily transactions — blockchain, in its current state, would create bottlenecks and slow down operations.

Regulation in Flux

Given that blockchain is a relatively new technology, the regulations surrounding it are still in the making. Governments are grappling with issues like consumer protection, money laundering prevention, and taxation in the context of decentralized networks. This creates uncertainty for businesses hesitant to invest in an uncharted territory. 

Think of it like starting a business in a new city — you need to understand the local laws before fully committing. Businesses are hesitant to invest heavily in a technology where the regulatory environment is unclear and could potentially change significantly.

Interoperability Issues

Different blockchains often operate on their own protocols, making it difficult for them to communicate with each other. Imagine having multiple email providers that can’t send messages to each other — it creates data silos and limits the network effect. 

A company using a private, permissioned blockchain for its supply chain may not be able to easily share data with partners using a public blockchain. This lack of interoperability limits the creation of a truly interconnected blockchain ecosystem, where information can flow freely between different networks.

Energy Consumption Enigma

Some blockchain implementations, particularly those using Proof-of-Work consensus mechanisms, require significant computing power to validate transactions. This translates to high energy consumption, leading to concerns about the environmental impact of the technology, especially for companies with sustainability goals. 

Imagine the vast server farms dedicated to mining Bitcoin — given the number of calculations involved, the energy consumed by Bitcoin equals that of Switzerland

Why Does Blockchain Deserve the Attention?

All is not doom and gloom. These factors present a cautious picture, yes, and consequently, the vast sea of possibilities that blockchain technology can effectuate lie unexplored. But, looking closely, these factors also provide a roadmap. As understanding improves, regulations catch up, and scalability solutions are developed, we can expect a significant shift towards blockchain adoption.

It’s clear that blockchain deserves far more attention than it is currently getting. 

Blockchain has the power to revolutionize various industries. The very architecture of the technology promises secure and transparent financial transactions and cross-border payments. Imagine a world where money transfers and transactions are no longer opaque, where difficulties in tracking and auditing are things of the past. The vision is possible, thanks to blockchain. 

The technology is not limited to financial transactions alone. It carries immense potential for medical records database management, supply chain management, property titles transfer, real estate sales process streamlining, tracking energy usage, trading renewable energy credits, revolutionizing finances, to name just a few. 

Moreover, the future of blockchain in enterprises is tremendously exciting. It can easily identify areas where it can add the most value, making the potential for innovation unparalleled. Companies that proactively embrace blockchain can stay ahead of the competition, driving efficiency and opening new business opportunities in the digital space. 

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