The app provided a centralized platform for users to seamlessly control various financial services, improving their convenience and accessibility, elevating user satisfaction. Customers experienced a streamlined and efficient interface, leading to increased engagement with KBC Group's digital services. The mobile app became a key component of KBC Group's digital strategy, contributing to a positive shift in customer experience.
The app's success is evident in the numbers: a 35% increase in digital adoption among KBC Group's customers, a 40% increase in customer satisfaction, and a remarkable 25% reduction in customer service calls related to account management and fund transfers.